Yacht crew uniforms have evolved far beyond plain polos and shorts. Today’s designs are technical—built for performance, durability, and comfort—while embracing eco-conscious practices. From recycled fabrics to cuts that suit life onboard, these uniforms reflect modern yachting values. This new wave of brands prioritizes functionality, inclusivity, and reducing the environmental impact of a traditionally wasteful industry. Here are some of the standout names leading the way...
Oceanform
Founded by former yacht crew members Julie Dahl Jørgensen and William Nicholson, Oceanform launched in January 2024 to address the industry's need for functional and stylish uniforms. Their On-Charter collection combines modern aesthetics with maritime traditions, emphasizing eco-friendly materials and crew-centric design. Oceanform is committed to sustainability and quality, aiming to set a new standard in yacht crew apparel.
Cool Workwear
Founded by former chief stewardess Toni Olver, Cool Workwear addresses the need for inclusive and body-positive crew uniforms. Motivated by her own experiences with ill-fitting uniforms, Olver designs workwear that is functional, flattering, and empowering for all body types. Manufactured in South Africa, each garment features positive affirmations sewn into the label, aiming to boost confidence and self-esteem among crew members.
SØRENSEN
Founded by fashion designer Wayne Sørensen, Sorensen Yachtwear specializes in bespoke yacht crew uniforms that blend traditional tailoring with modern functionality. With experience at brands like Calvin Klein, Burberry, and Orlebar Brown, Sørensen brings a refined aesthetic to crew attire. The company emphasizes quality craftsmanship, using sustainable materials sourced from Italian mills and Portuguese artisans. Their ethos revolves around delivering excellence through personalized service, ensuring each piece meets the unique needs of yacht crews while respecting people and the planet.
Pure Shores
Pure Shores creates eco-conscious uniforms designed for durability and comfort. Founded by marine industry veterans, the company sources sustainable materials and employs ethical manufacturing processes to reduce their environmental footprint. Pure Shores combines cutting-edge fabric technology with elegant designs, ensuring that their uniforms meet the demands of life on the water.
Ethical Yacht Wear
Launched in 2019 by former stewardess Lauren Wardley, Ethical Yacht Wear is dedicated to providing 100% organic cotton and recycled material uniforms. The company has sponsored the removal of the equivalent of one million plastic bottles from oceans, reflecting its commitment to environmental sustainability. Their ethos centers on giving back to the planet and supporting fair trade practices throughout their supply chain. Learn more.
Coco & Kandy Crew
Established in 2021, Coco & Kandy Crew expanded from a lifestyle brand to yacht uniforms, inspired by a deep respect for the ocean and earth. Their designs embody a carefree, modern, and minimalist lifestyle, focusing on sustainability by using eco-friendly materials and manufacturing processes. The brand offers custom-designed pieces that capture the essence of the exclusive yacht lifestyle.